PASSION LEAVES TRACES.
The BMW and MINI Driving Experience is part of BMW M GmbH. As one of the first providers of driver training courses, it has been thrilling its customers with driving experiences in BMW Group vehicles since 1977. The BMW and MINI Driving Experience currently offers about 50 different training courses for BMW and MINI models, as well as BMW motorcycles, in over 30 countries around the world – all under the watchful eye of professional instructors. In Germany alone, over 25,000 people took part in training courses in 2016. The global figure for the same year was over 100,000.
Under the slogan “Passion leaves traces”, the BMW and MINI Driving Experience plays an important role in improving driving safety on public roads, while at the same time conveying the joy of driving for which BMW is renowned. The BMW and MINI Driving Experience fulfils its social responsibility with its driver safety courses on asphalt and snow, which give the customers all the basics they need to drive safely and competently.
Beyond the regular training courses on offer, the BMW and MINI Driving Experience also places great importance on meeting individual customer desires. A team specialising in corporate events and incentives works closely with the customer to put together packages tailored specifically to the customer’s requirements.