The BMW and MINI Driving Experience currently offer active driving programmes in over 30 countries on five continents. From the USA and Scandinavia to  Australia to the USA, participants can experience the unique joy of driving our cars under professional guidance.

BMW M supports local Driving Experiences around the world by providing training guidelines, as well as the buildings and premises required to create homogenous safety and quality standards for the BMW Driving Experience. In the international BMW Instructor Academy, we have been training our instructors according to global standards since 1997 and put them through their paces in an intense process. If successful, they receive the official certification “Official Partner of M”.

This means you can be certain of one thing: at a certified BMW Driving Experience, nothing stands between you and your driving pleasure.

BMW und MINI Driving Academy

BMW M Experience

BMW Snow and Ice Experience

BMW Tour Experience



The heart of the BMW and MINI Driving Experience is the BMW and MINI Driving Academy in Maisach. However, its veins transport driving pleasure to top national and international racetracks, the snow and ice of Austria and Sweden, and idyllic locations in southern Africa.

BMW and MINI Driving Academy Maisach.

Circuits, long straight, slalom areas, irrigated dynamic area, irrigated circles, off-road parcours: the huge site of the Driving Academy in Maisach has the right training area for every requirement.

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National and international racetracks.

Extraordinary racetrack training courses demand extraordinary circuits. Whether the Nürburgring-Nordschleife, the Hockenheimring, Spa-Francorchamps or Valencia: top national and international racetracks provide the perfect playground for BMW M models.

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Snow & Ice.

Sölden, Pitztal and Arjeplog.
Our snow-based training courses take place against the picturesque backdrop of the Austrian Alps. The focus is on driver safety in the winter, as well as driving pleasure on slippery surfaces. Drifting across a frozen lake on the edge of the Arctic Circle in Arjeplog, Sweden, is a far faster-paced venture, and guaranteed to get your adrenalin pumping.

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South Africa and Namibia.

Dream destinations in southern Africa. Enjoy the adventure of a lifetime at the wheel of the BMW X5: take in the captivating scenery and wildlife, redefine the limits of your off-road driving, and enjoy the luxury of exclusive accommodation.

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