Page Overview: BMW M Snow Experience
BMW Snow Training

BMW M Snow Experience.

Training Details.

See the new BMW M3 Competition and the new BMW M4 Competition at our BMW M Snow Experience in Saalfelden as one of the privileged first on snow. Be thrilled by an action-packed, first-class product experience. The enchanting winter landscape of the Salzburg Alps, pure driving enjoyment on snow and ice with the new BMW M3 Competition and the new BMW M4 Competition, all with you at the centre.

Be there in March 2021 at the BMW M Snow Experience to experience both of the new BMW M models live in the snow with their newest innovations.


  • The new BMW M3 Competition and the new BMW M4 Competition live
  • Theory of driving dynamics
  • Exclusive introduction of the newest innovations
  • Action-packed driving exercises with the new BMW M models
  • Drifting technolgy
  • Full board in single room at 4-star-superior-hotel ‘Gut Brandlhof
  • Insurance
  • Souvenir 


  • 1 day and 1 overnight stay
  • 8 participants per group (2 persons per car)
BMW M3 Competition und M4 Competition

Training vehicles: The new BMW M3 Competition & the new BMW M4 Competition.

M – the letter that has always been synonymous with genuine sports cars. The new BMW M3 Competition & the new BMW M4 Competition are part of the large fleet of vehicles available to the BMW Driving Experience for their training courses. Experience both of the new BMW M models live as one of the privileged first!

BMW M3 Competition Limousine & BMW M4 Competition Coupé
Fuel consumption in l/100 km (combined): 10.2;
CO2 emissions in g/km (combined): 234.

Trainingsort: Saalfelden

Training venue: Saalfelden.

The ÖAMTC ice arena is within walking distance of the hotel “Gut Brandlhof”. Awaiting you on a facility covering 40,000 sqm are training areas including several snow and ice courses.


Winter Programme

Winter Programme 2020/2021.

Discover the Winter Programme of the BMW and MINI Driving Experience.




Gift driving pleasure with BMW and MINI Driving Experience vouchers. You don't need to pick a specific training course, you simply choose a cash amount that can then be credited to any event. This means that the recipient can choose which Driving Experience to use their voucher for.

BMW M3 Limousine & BMW M4 Coupé
Fuel consumption in l/100 km (combined): 10.9 – 10.5*; CO2 emissions in g/km (combined): 249 – 239*
*Provisional values

DAT Note

The official fuel consumption, CO2 emissions, electric power consumption and electric range figures are determined according to the European Regulation (EC) 715/2007 in the version applicable. The range shown considers the different sizes of the selected wheels/tyres. With respect to this vehicle, for vehicle-related taxes or other duties based (at least inter alia) on CO2 emissions, the CO2 values may differ from the values stated here (depending on national legislation). Images show items of optional equipment. The values are based on the new WLTP test cycle and are translated back into NEDC-equivalent values in order to ensure comparability between the vehicles. For further information on the WLTP and NEDC test cycles go to

Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: ‘Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen’ (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at