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Page Overview: Customised Events


As well as our diverse range of regular training courses, our great strengths also include tailored events. The various training programmes at the BMW and MINI Driving Experience can be combined with sophisticated, customised support programmes to form unique events – for you and your employees, business partners or customers. Our team calls on all of its expertise, commitment and passion to develop the perfect creative incentive concept to meet the goals of your event. We put our heart and soul into accurately fulfilling your desires. The result is more than just a reward: pure excitement!


Book emotions.

Whether you are planning a personal coaching session, seminars, workshops or an incentive: the BMW and MINI Driving Experience has the ideal experience for you. Our team will accompany you through the planning and organisation, paying attention to every little detail. Our training courses are modules, from which you can assemble your perfect event. If desired, we can also organise transfers, hotel and restaurant reservations, and catering.

One event – countless locations.

At the heart of all the events is the driving itself. The portfolio ranges from half-day events at the BMW and MINI Driving Academy, and racetrack events at national and international circuits, to multi-day excursions through breath-taking scenery. We even offer roadshows: just tell us the venue, and we’ll bring the BMW and MINI Driving Experience to you.

Endless driving pleasure with the BMW and MINI fleet.

Not only do you have a wide range of options when it comes to putting together your event, but the fleet of cars at your disposal is equally extensive. Do you want to experience the unbridled power of the BMW M4 Coupé, be electrified by the BMW i8, or enjoy the thrill of being behind the wheel of the MINI John Cooper Works? It’s your choice! The wide range of BMW and MINI models awaits you.



If you have questions concerning the Customised Events we would be pleased to help. You can contact us from Monday to Friday between 8 am and 5 pm: +49 (0)89 1250 16 444. You may also contact us via E-Mail.