BMW M GmbH.
Cookie GUIDELINES.

A cookie is a small file that stores Internet settings. Nearly all websites use cookie technology.

This technology is downloaded by your internet browser the first time you visit a website. The next time you access this website from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie). This enables the website to recognise whether you have already accessed the site through this browser and, in many cases, it may then vary the content displayed.

Some cookies can be extremely useful, because they improve the user experience when you return to a site you have already visited several times. As long as you use the same terminal and the same browser, cookies will remember your preferences for the site, for example, and make the offers displayed more relevant to your personal interests and needs. Depending on their function and purpose, cookies can be divided into four categories *: essential cookies; performance cookies; functional cookies; and cookies for marketing purposes. 

On the BMW M GmbH website, you have the option of agreeing to the use of cookies in principle and thus being able to use all functions of the website without restrictions. If you do not accept or deactivate the use of cookies, this may result in functional restrictions. In the case of deactivation, no distinction is made between first-party cookies and third-party cookies.

Depending on their function and purpose, cookies can be divided into four categories *: essential cookies; performance cookies; functional cookies; and cookies for marketing purposes.

Essential cookies are needed so that you can navigate a website and use its features. Without these cookies, functionalities cannot be guaranteed - for example, actions taken during a visit (e.g. text entry or vehicle configuration) may not be preserved when navigating between different pages of the site.

Functional cookies enable a website to store information already entered (such as user name, language or current location) and offer the user improved, more personalised features. For example, a site might offer information on local pricing, if the website uses cookies to store the region in which the user is currently located. Functional cookies are also used to enable requested functions, such as playing videos. These cookies collect anonymous information; they cannot track your movements on other websites.

Performance cookies collect information about the way a website is used – about which pages a visitor accesses the most and whether error messages are displayed by a particular page. These cookies do not store any information that allows identification of the user. The information collected is aggregated and anonymous. These cookies are solely used to improve the performance of a website and the user experience.

Cookies for marketing purposes are used to generate more targeted advertisements that are relevant for the user and tailored to their interests. They are also used to limit the frequency of occurrence of an ad and measure the effectiveness of advertising campaigns. They register whether people visit a website or not. This information may be shared with third parties, such as advertisers. Cookies for better targeting of advertising are often linked with page functions by third parties.