Event package Winter Joy in Sölden.

From an enchanting Alpine panorama and pure driving fun in the snow and ice to the latest BMW models, there’s plenty on offer at the dynamic driving event with exclusive programme in Sölden. The BMW Driving Experience Snow Training Level 1 provides optimal preparation for black ice, snowy streets and driving up and down mountains in slippery conditions.

And there are moments of joy outside of the BMW vehicles too: you can enjoy lunch at 3,048 metres at the gourmet restaurant ice Q, surrounded by more than 250 splendid three-thousand-metre peaks. Another highlight is a visit to 007 Elements, a cinematic installation all about the world of James Bond. Following all these exciting impressions, the day comes to an end at the five-star hotel Das Central.


  • 2 days incl. overnight stay at Das Central in Sölden
  • Max. 20 people (can only be booked as a package for 10 or 20 people)
  • Sölden, Austria
  • BMW Snow Training Level 1, lunch in the restaurant ice Q, visit to 007 Elements, overnight stay incl. full board
  • Current BMW models
  • Beginning of January to the beginning of March 2020
  • From € 11,000* for 10 people
  • Enquiry by Email:

* Plus statutory VAT: GER 19 %.