Event package BMW Brand Experience.

The whole world comes together in the BMW Welt. It rightly belongs to Munich’s most popular visitor attractions and is one of the best-known sights in Bavaria: At the heart of a unique architectural complex, it offers ample opportunities to enjoy an impressive experience of the BMW Group’s brands. We offer you and your guests exciting insights into all of this on a special private guided tour. Driving pleasure by no means takes second place behind facts and fascination. A transfer after the tour takes you to the driving safety centre of the BMW and MINI Driving Academy in Maisach. You take the wheel under supervision of our professional instructors and bring the BMW brand to life. An absolute must for every BMW fan.


  • Special private guided tour of the BMW Welt 
  • Bus transfer from the BMW Welt to the BMW and MINI Driving Academy and back 
  • Half-day training session at the BMW and MINI Driving Academy  
  • Latest BMW and MINI models, subject to availability 
  • Trained BMW instructors 
  • Morning or afternoon snack and drinks (soft drinks, mineral water, coffee/tea) 
  • Buffet lunch in the BMW und MINI Driving Academy 
  • Lanyard with name tag, cap, certificate 
  • Participant insurance