Page Overview: Our portfolio
Customised Event. OUR PORTFOLIO.


Whether for a workshop, a group booking for your employees, a major event or a company anniversary – we create unforgettable experiences that fulfil your precise needs. Whatever your plans, you can always rely on the expertise and passionate engagement of our teams. For instance, we can organise a customised event for you with live-driving character and first class catering – not only at our road safety training centre in Maisach, but also, for example, at a racing circuit. Please feel free to take advantage of our expertise for your event – after all, we are only satisfied when you are.



Five continents. More than 30 countries. The portfolio of the BMW and MINI Driving Experience is where you will find your own favourite venue for experiencing sheer driving pleasure. Whether at the BMW and MINI Driving Academy on the former airfield in Maisach, on days out on Alpine highways and byways or drifting on snow and ice at the Arctic Circle – we create an event for you that meets even your most challenging demands.
Our venues

Vehicle fleet.

BMW vehicles including the X models, BMW i, BMW M or MINI models: You can choose your favourite model for your personal driving experience from almost the entire fleet currently offered by the BMW Group (subject to availability). Everything you could ever wish for – from a power-packed compact or a pioneer of groundbreaking automotive technology to a superior business saloon. As varied as all these models may be, they all have one thing in common – they guarantee you the ultimate in sheer driving pleasure.
Our vehicle fleet

Live driving training sessions.

The BMW and MINI Driving Experience is there to offer you the best possible driving experience. A whole multitude of live driving training options enables us to cater for your precise needs and give you the opportunity to improve your individual driving skills. Whether you take a safety course, racetrack or winter training, this is where you will experience the true meaning of driving pleasure.


Good instructors are like good bosses: They demand the best from you, motivate you and give you honest feedback. At the BMW and MINI Driving Experience you learn from the best there are. Only those who absolve the stringent qualifying process at the BMW Instructor Academy earn the coveted BMW Official Instructor’s licence.


At the BMW and MINI Driving Experience, your appetite for driving pleasure is not the only one we cater for. We make sure that you and your guests experience sheer culinary pleasures, as well. No matter whether you want snacks, lunch, dinner or a complete catering concept: You tell us what you want, and we take care of the details.

All-round service.

We are always glad to help with the arrangement of hotel reservations, airport transfers and other organisational challenges. We take care of every detail of your event, and we are only satisfied when we know that you are.


info material.

Find out more about the BMW and MINI Driving Experience event packages.




We are always glad to help if you have any questions about our customised events. You can contact us Monday to Friday from 8 a.m. to 5 p.m. at the following telephone number: +49 (0)89 1250 16 444. Alternatively, you can send us an email with your enquiry.