Team spirit. Desire to experiment. Perfectionism. With one goal: to surpass even the highest standards. Yours. Ours. And those of the road. That is what we strive for. That is what BMW M GmbH is all about. And only here can our unique products come into being. You have the choice: BMW M automobiles epitomise the fascination of motorsport, further developed for the road. BMW Individual is all about realising individual demands – regardless of how exclusive they may be. With M equipment and packages, you too can transform your BMW into the sporty car of your dreams. Or are you looking for the fastest way to greater driving pleasure and to discover your driving limits? BMW Driving Experiences prepare you for every challenge the road may have in store for you.